[Note: This is my first blog post for Small Act! It originally published on Tuesday.]
If your nonprofit continues to ignore social media, your website (and maybe your organization) could become irrelevant in less than a year.
Why? Simply put, social media is the main way people are finding content on the web now. According to a recent San Francisco Chronicle article, Facebook has outstripped Google as the main traffic source for big sites like MSN and Yahoo!.
What does this mean for you and your organization? With people relying on their friends to recommend websites and articles, rather than going out and searching for them independently, it's more important than ever that you have a comprehensive, strategic plan for how your organization works with social media as a part of your overall communications, marketing, and web strategy...
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