Developing your voice in social media: Three recommended books

(My latest post on the Small Act blog. Enjoy!)

Does your organization have a soul, a personality, a culture? Is it one people love engaging with? If so, does that personality translate into your online presence and motivate others to promote what you do?

These are questions I often wrestled with when I was working at nonprofit organizations. "Having a personality" or "being authentic" online isn't as easy as it sounds, especially when you have lawyers and traditional PR executives watching your every move. Three books have really helped me with the concept, though, so I thought I'd pass them along. All three are relatively quick and enjoyable reads with concrete case studies you can use to implement your own social media plan within your organization.

Continue reading at Small Act.