Making your tweets readable and retweetable

I once took an English class where the teacher promised to fail anyone who went more than 10 percent above or below the required word count for an assignment. And most of the assignments were limited to a mere 500 words.

Accustomed to blathering on for pages, working within this constraint actually made me a better writer, because I knew every word had to count. Much the same can be said about Twitter.

Having only 140 characters in which to express yourself can be limiting, especially when you’re just starting out. But it’s an excellent opportunity to learn how to get your point across concisely. The trick is to do it in a way that’s clear and readable.

Continue reading my latest musings on Small Act's blog.